Targeting AWS, Oracle Adds Cloud Analytics
As it challenges public cloud leader Amazon Web Services, Oracle Corp. is rolling out a cloud-based analytics package spanning data services, applications and infrastructure.
Oracle (NYSE: ORCL) unveiled its analytics cloud this week during a company event used by company cofounder and CTO Larry Ellison to declare the database giant was taking on AWS (NASDAQ: AMZN) with an upgraded cloud infrastructure. One goal is to enticing developers to run applications such as data analytics in its datacenters.
Oracle claims public cloud deployments of business analytics software remain at an early stage of adoption. Hence, its analytics platform includes processing infrastructure that embeds cognitive and AI functionality along with data preparation and visualization tools.
"Inexpensive computing and storage are important, but the real game changer is creating business value through better insight," Thomas Kurian, Oracle's president of product development, asserted in a statement.
Meanwhile, industry analysts predict Oracle's cloud and analytics gambits will help make it a player in cloud infrastructure but take a wait-and-see approach on Ellison's claim that it can challenge public cloud leader AWS. "In terms of market leadership, I think we will have to watch how fast Oracle can crank growth to really get ahead of the competition," said IDC analyst Al Hilwa.
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