Inside Advanced Scale Challenges|Friday, October 20, 2017

Service Providers Achieving Massive Scalability with Object Storage

This is causing the rate at which data is created to rapidly accelerate. Recent research estimates that 2.5 exabytes of data are being produced each day. If that is a hard number to comprehend, think of it as 150 million iPhones, 5 million laptops, or 90 years of HD video.

This explosion of data has introduced many new challenges to service providers, particularly in the era of Big Data and cloud computing. Many service providers struggle to manage petabytes of data stored in siloes, and balance storage performance with costs. Traditional storage systems are also becoming ineffective and cost-prohibitive as data looms larger and more complex than ever before.

This dramatic increase in the volume, variety, and velocity of data has prompted service providers to seek new, massively scalable storage architectures. Solutions based on object storage can help service providers support the growing demand for data storage while achieving new levels of performance, reliability, and scalability.

Scale-out architectures like these have already helped service providers like Daisy Group and SFR simplify their storage systems, offer new products and services, and accommodate a growing number of users.

Daisy Group

A UK-based service provider offering Internet and telecommunications services, Daisy Group was seeking a better way to simplify data protection for SMBs while reducing costs and accelerating disaster recovery.

After realizing that up to 70% of customer backup data was aged and rarely used, Daisy decided to introduce a new archive-as-a-service (AaaS) offering that would archive these old stores of data while ensuring they could still be accessed instantly if needed. By deploying a software-defined solution on a hardware platform purpose-built for object storage across three locations, the company was able to provide enterprise-class storage with high availability at a price point that was still affordable to SMB customers.

Not only did this shift help Daisy Group improve data durability from 5 to 13 “nines” (a level typically associated with expensive, high-end storage solutions), but they also allowed their customers to free up valuable primary storage, reduce backup costs, and dramatically improve recovery times.


SFR, a French alternative telecom operator and provider of voice, video, data, and internet telecommunications services, serves more than 21 million customers. SFR has been employing the technology of Scality RING to develop a broad portfolio of cloud-based services all using a single, shared storage environment.

First deploying object storage to consolidate internal storage services like backup and archiving, SFR decided to expand and offer applications to consumer and business customers, including a synchronization and document sharing service, backup solution, and content delivery network. The RING’s hardware-agnostic architecture has enabled SFR to custom-build a cluster comprised of a variety of HPE servers, allowing them to leverage the most cutting-edge hardware platforms while undergoing capacity expansions and replacements.

Using this storage architecture, SFR has seamlessly served over a million users with more than a dozen RING-based apps, rolled-out massively scalable storage solutions to both customers and internal users, and accommodated data growth doubling to 6 petabytes in a year.

With digital mediums rapidly proliferating and data generation continuing an upward trajectory, service providers must adapt their storage approaches to gain the scalability to accommodate massive data growth both now and in the future. Object storage solutions can help service providers maximize storage density while lowering cost of ownership, and create the right balance of simplicity, flexibility, and performance required for today’s petabyte-scale storage needs.

Follow me on Twitter @DCruz_HPE for the latest developments in object storage technologies and tips on how they can help your business.